DiDi Food, the food delivery platform launched by Chinese ride-hailing giant DiDi in Mexico and the Ministry of Economy announced a collaboration to strengthen the Hecho en México (Made in Mexico) program, aiming to support the competitiveness and visibility of small and medium-sized gastronomic businesses (MSMEs) across the country.
According to the delivery platform, more than 60% of its associated restaurants are small, independent businesses. Through this agreement, DiDi Food will utilize its digital infrastructure and national reach to promote the Made in Mexico distinction. The initiative is designed to help local family-owned businesses access various benefits provided by the federal government.
DiDi Food noted that participating establishments will gain access to resources such as training via the MIPYMESMX platform, connection to the ComerciaMX business network, discounted trademark registration through the Mexican Institute of Industrial Property (IMPI), and preferential credit options via Nacional Financiera (NAFIN).
DiDi Food started the initial phase of the rollout with the delivery of the distinction to a first group of allied restaurants. The collaboration aims to encourage associated restaurants to incorporate certified national products and inputs into their operations. Additionally, the partnership includes communication campaigns intended to inform consumers about the availability of products made in Mexico within the platform. “This alliance reinforces our commitment to restaurant MSMEs, which are the backbone of the platform and of Mexican gastronomy,” stated Vicente Roqueñí, Sr. Director of Government Relations, DiDi Hispanoamérica.
