Chirey Mexico maintains long-term strategy amid tariff changes

The operations in Mexico were supported by Chery Group’s global industrial platform, which has 16 manufacturing plants worldwide

Amid current regulatory, tariff, and automotive market adjustments, Chirey Motor Mexico confirmed its continued operations in Mexico and reiterated its long-term strategy in the Mexican automotive market. The company, which owns the Chirey, OMODA, and JAECOO brands, stated that its operational structure and sales network are well-prepared to address the current situation.According to the company, its operations in Mexico have matured in recent years, boasting well-established processes and an integrated distribution network. Part of this development has involved the implementation of a shared distribution model, designed to optimize sales points and enhance nationwide coverage in service, after-sales support, and customer service.

Svein Azcué, Chief Operating Officer of Chirey Motor Mexico, explained that Mexico plays a key role in the group’s regional strategy. “Mexico is a strategic market for the company. Over the past few years, Chirey has established a mature operating system in Mexico, with well-developed processes and a strong dealer network.”

Long-term plans for the tariff environment

In response to the tariff increase, the company stated that it has developed contingency plans to mitigate the impact on its local operations, aiming to maintain operational continuity, the stability of commercial products, and to provide support to distributors and customers.Chery Group’s global industrial platform supports the operation of its Mexican business. This platform has 16 manufacturing plants worldwide, 12 of which are located outside of China, including in countries with free trade agreements with Mexico. In addition, Chery has a network of nine R&D centers dedicated to continuous product and technology improvement.

Technological Development and Long-Term Vision

On the technology front, the company highlighted advancements in its “Super Hybrid” system, which achieved a combined range of over 1,675 kilometers in road tests between Mexico City and San Antonio, Texas. The company stated that this type of development is part of its strategy to expand its technology portfolio in the Mexican market.Azcué emphasized that the company’s continued growth in Mexico stems from a long-term structural strategy. “Chire currently has a robust operating system in Mexico. We have a comprehensive network and clear operational plans to adapt to the current market environment. Our continued growth in Mexico reflects our long-term vision,” he stated.

Finally, the company reiterated that Mexico will remain a priority market in its international strategy, possessing the industrial, technological, and operational capabilities to sustain its market position in a sustainable manner.

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