On May 19, 2026, ahead of the 2026 FIFA World Cup hosted across the United States, Canada and Mexico, GAC signed a two-year strategic cooperation agreement with Mexico’s Toluca Football Club and became the club’s official partner. The cooperation forms an important step of GAC’s regional sports marketing layout across the Americas before the 2026 World Cup, helping the brand expand its local business footprint in key markets in the Americas. Founded in 1917, Toluca FC shares aligned brand values with GAC, which focuses on quality control, technological innovation and high-standard product development. As an established Chinese auto brand operating in Mexico, GAC’s tie-up with Toluca FC marks cross-industry cooperation between the automotive sector and professional football.
Under the partnership, both sides will roll out joint brand promotion projects, exclusive fan activities and themed events to connect with local consumers and football fans in Mexico. Relying on football’s wide popularity nationwide, GAC will expand brand coverage locally and advance its transition from market entry to localized brand development in Mexico.
This latest cooperation follows GAC’s previous sports partnerships in Brazil, Colombia, Bolivia, Uruguay and other Latin American nations. With the new tie-up, GAC has built up a systematic sports marketing network covering Latin America, upgrading its cooperation mode from single sponsorship to integrated regional sports marketing layout to lift its worldwide brand influence.
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MEXCHAM continues building bridges between Mexico and China.
中国墨西哥商会将继续作为墨西哥与中国之间的桥梁，不断努力。
Cámara de Comercio de México en China
(MEXCHAM)中国墨西哥商会
www.mexcham.org
bj.info@mexcham.org
