Jetour and Soueast Officially Launch in Mexico

Jetour and Soueast have officially launched their operations in Mexico, announcing their partnership during an event at Centro Citibanamex in Mexico City. The collaboration marks the relaunch of Jetour with a new business structure and Soueast’s debut in the Mexican market. Both brands are backed directly by their Chinese parent company and will operate under the unified identity Jetour Soueast with the slogan “Two Drives, One Life.” Their combined lineup will feature SUVs catering to off-road enthusiasts and urban drivers alike.

“Mexico’s automotive market now hosts two distinct identities committed to quality and innovation. Jetour and Soueast represent diverse travel experiences—from mountain trails to urban streets. This joint brand embodies our principles and offerings for the Mexican market,” said Li Xueyong, Chairman, Jetour & Soueast.

Johnny Fang, CEO, Jetour Soueast México, highlighted the brands’ complementary nature: “Jetour is for adventure seekers exploring natural landscapes, while Soueast delivers urban mobility with cutting-edge design and style.”

Jetour Soueast plans to expand its dealership network to 40 locations across Mexico by the end of 2025. The brand also aims to launch five new models next year, with seven more slated for 2026–2027.

Mexico is the first global market to host the combined Jetour Soueast brand. “This initiative is not just commercial; it is a strategic test for how our two brands can thrive internationally,” said Ke Chuandeng, President, Jetour & Soueast International.

Saúl Espinosa, VP, Jetour Soueast México, emphasized the brands’ appeal: “This is an opportunity for Mexican consumers to experience a sophisticated, well-equipped alternative with robust warranties. We aim to make daily driving more enjoyable and reliable.”

Source: https://spanish.news.cn/20250621/4943f6ba645a453cb676d5da8cffe25e/c.html