INEGI reports that momentum was supported by strong year-end demand. In December alone, 154,395 light vehicles were sold nationwide, a 4.9% increase compared with the same month in 2024, when sales totaled 147,140 units. December 2025 ranked as the third-best monthly result for the industry over the last 10 years.

By brand, Nissan led annual sales in 2025 with 274,661 units sold. General Motors ranked second with 198,153 vehicles, followed by Volkswagen with 137,970 units. INEGI reports that “together, these three brands accounted for 43.2% of total vehicle sales during the year,” consolidating their position as market leaders in Mexico.

Despite the overall growth, not all manufacturers reported positive results. General Motors posted a year-over-year decline of 3.36%, marking its first annual contraction since 2021. Other brands that recorded negative performance included Mazda, Mercedes-Benz, Audi, and Honda, according to the data.

The sales results contrast with operational challenges faced by the automotive sector during 2025. Over the course of the year, three vehicle assembly plants closed in Mexico, resulting in the loss of about 10,000 skilled jobs. These closures added pressure to an industry already navigating uncertainty linked to potential tariff measures from the United States.

Even with these headwinds, the 2025 sales total places the Mexican automotive market near its historical peak, just below the 1.54 million vehicles sold in 2017. INEGI data indicates that consumer demand remained resilient, supported by sustained monthly volumes and the continued dominance of high-volume brands in the domestic market.

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