Previously, the catering industry had been under long-term pressure from the impact of the pandemic, economic slowdown, high inflation, and rising costs. The industry’s actual growth rate in 2025 was only 1.8%, significantly lower than the original expectation of 5%. Raw material prices rose by more than 30%, while menu prices saw limited increases, continuously squeezing companies’ profit margins.

To amplify the economic spillover effects of the World Cup, the industry is collaborating with tourism authorities to guide tourists from the host city to surrounding areas and unique travel routes, thereby boosting the catering and local economies nationwide. Simultaneously, food delivery platforms are being integrated into the World Cup consumption system, helping restaurants develop exclusive menus tailored to the viewing experience and expanding non-dine-in revenue.

In terms of human capital, CANIRAC launched the “Habla Mundial” English training program to enhance the international service capabilities of catering staff. This program, which strengthens tourist trust through low-cost certification and standardized signage, is seen as a key initiative to improve service quality during the World Cup and enhance the industry’s long-term competitiveness.

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