Chinese automakers overtake German brands in the Mexican market

According to data from Mexico’s National Institute of Statistics and Censuses (INEGI), Chinese automakers continued to expand their market share in Mexico in the first quarter of 2026, reaching 11.2%, on par with German brands. The nine Chinese auto brands reporting to INEGI sold a total of 42,808 vehicles between January and March, representing a year-on-year increase of 25.3%.

In March, sales of Chinese brand cars further strengthened, surpassing those of German brands in monthly sales. Changan, Geely, MG, and Great Wall Motors sold a total of 15,698 vehicles, exceeding the 14,007 vehicles sold by German automakers such as BMW, Mercedes-Benz, Porsche, and Volkswagen. Of the total sales of 131,548 vehicles that month, Chinese brands held an 11.9% market share, while German automakers held 10.6%.

While overall growth in the Chinese market was uneven, it maintained strong momentum. Geely and Jetour Southeast achieved triple-digit growth, while MG continued its double-digit growth, consolidating its position in the Mexican market. The Mexican Automobile Dealers Association (AMDA) attributed this performance to aggressive pricing strategies, promotional activities, and financing options, which improved consumer convenience and accelerated brand penetration.

This trend is also reflected in import dynamics. According to data from the Mexican Association of the Automotive Industry (AMIA)National Auto Parts Industry (INA), and the Mexican Association of Automobile Dealers (AMDA), in the first quarter of 2026, Chinese-made cars accounted for 22.9% of total car sales in Mexico; if unreported brands are included, this figure is estimated to reach 28%. This makes China Mexico’s second-largest source of car imports, maintaining an annual growth rate of 22.7%.

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