Member Spotlight: PROXIMO SPIRITS

PROXIMO SPIRITS is a globally renowned multinational spirits group that operates a wide range of premium spirits, including tequila, whisky, rum, gin, vodka, etc. It owns: Jose Cuervo, the world’s top-selling tequila brand; 1800; and Maestro Dobel premium tequila; the 400 Conejos Mescal, a handcrafted spirit; the oldest distillery in the world, producing Irish whisky such as Bushmills and Sexton single malt Irish whisky; Kraken, representing the mysterious legend of the Kraken.

PROXIMO SPIRITS has branches around the world including China, Canada, the United Kingdom, Ireland, Spain, Australia, etc. PROXIMO CHINA-BoKeXiMu Spirits (Shanghai) Co., Ltd. is its branch in China, responsible for the operation and development of all the company’s brands in China.

Company Product Example:

CUERVO

JOSE CUERVO is the number one selling tequila in the world. The history of JOSE CUERVO began in 1758, the year in which Jose Antonio de Cuervo obtained a parcel of land in Jalisco, Tequila, in order to cultivate and harvest the blue agave plant. This singular event marked the birth of the tequila category.

1800 Tequila

1800 Tequila, the world’s most awarded tequila and the #1 premium tequila brand in the U.S., is made with 100% blue Weber agave harvested at its peak in Tequila, Mexico. Named after the year of origin, 1800 Tequila has never wavered from its original formula and distillation process. The iconic bottle is also recognized for its trapezoidal shape, reminiscent of the centuries-old Mayan stone pyramids found throughout Mexico.

Maestro Dobel Tequila

DOBEL was founded by Juan Doming Beckmann Legoretta, the 11th generation of the family, and named after him. The unique embossed bottle design is inspired by the laboratory flask used by the master tequila distiller. As the embodiment of the modern Mexican spirit, Master Dobel Tequila inherits the extraordinary brewing skills of 11 generations of tequila distillers and has a strong brand innovation gene. Its Diamante Tequila and Smoke Tequila have set world precedents in their respective fields.

Bushmills Irish Whiskey

Since 1608, Bushmills Irish Whiskey has been made at Ireland’s oldest working distillery. The Old Bushmills Distillery was granted a license to distill in 1608 in Co. Antrim, Northern Ireland, in a small village along the River Bush. It is one of few distilleries in Ireland to use 100% malted barley to make triple-distilled whiskey, which is what creates its unique character and smooth taste.

In addition to the above mentioned products, Proximo Spirits also has 400 Conejos, Kraken, Creyente and other quality products.

Proximo Spirits, with its strong Mexican tequila heritage, diversified product matrix and global supply chain and distribution network, has successfully introduced Mexican spirits culture to the world stage. Its “local roots + global vision” strategy not only continues the Beckmann family’s more than two centuries of winemaking tradition, but also strengthens its leading position in the global spirits market through modern management and innovation.

Official Website: https://proximospirits.com/

DISCLAIMER: The aim of this post is for informative purposes. MEXCHAM is not responsible for the products and/or services provided by the company referred in this post.